Easily spotted by its smart facade, Good Food Ireland member Niall Heffernan's thriving store began as Heffernan Meats.
It is still known especially for quality meat - the beef is Mayo Aberdeen Angus, lamb comes mostly from their own farm nearby, they sell their own dry-cured bacon and an impressive range of home-prepared ready meals - but this surprising place is actually a latter day version of the traditional country shop that stocked everything.
There's an in-house bakery, a deli section specialising in home cooked meats, fresh local organic produce and a carefully selected range of niche products including organic ranges like Noodle House pastas and sauces and Sowans bread mixes. Also a second store at the town's Silverbridge Shopping Centre (094 937 7788).