Esther and Joe Barron's business dates back to 1887, and this wonderfully traditional bakery still uses the original Scottish brick ovens to make breads with real flavour and an old-fashioned crust; the range is wide (and well worth investigating), but the Waterford 'blaas' are unique.
Barron's is one of four bakeries awarded by Euro-Toques for their production of this traditional square white yeasted roll, which has held EU PGI (Protected Geographical Indication) status since 2013 and is one of only a handful of Irish products to have achieved this.
Alongside the bakery, there's a popular café and shop selling their baked goods and other wholesome fare.
In 2011 the Barrons brought out 'Our Daily Bread', a unique book in which author Roz Crowley traces the history of Barron's Bakery and, through it, a social history of this delightful small town; published by Onstream it is available online (www.onstream.ie, €25+P&P).
