Indie Fude

Barbara Collins introduces a new pop up shop in County Down. “Not what it sounds like” could be a first reaction by the uninitiated - but lovely once you’re in the know!

They started off as an online artisan food service, now the Northern Ireland-based Indie Fude company has popped up at their new shop in Comber, County Down.

They have a stall at the town’s popular monthly Farmers’ Market and business was brisk enough for them to explore premises there.

“We knew that people wanted a bricks and mortar version of our business” says Founder and Chief Taster Jonathan McDowell.

The company sources artisan food products from across the island of Ireland. They include Sarah’s Honey, Kitty O’Shea’s Turf Sauce, Suki Tea, Green Saffron spice mixes and Broighter Gold Rapeseed Oil.

“We want people to experience the food made by independent producers. It’s all made in small batches and it all tastes great. Customers can buy shop, gift or subscribe through the website. Everything comes hand-wrapped in a funky, re-usable tote bag with our logo” says Jonathan.

Indie Fude also takes stalls at farmers markets and events around Ireland.

The delicatessen opened on November 26th in the Courtyard on High Street, Comber.

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Former BBC journalist and Chief Food Writer for Flavour magazine, Barbara Collins is a freelance food, travel and agricultural writer. She contributes regularly to Countryfile magazine, the Farmers Guardian, the Irish News, FFT and the Irish Mail on Sunday. She is a member of both the UK and Irish Food Writers Guilds and divides her time between Belfast and Galway. Barbara also does menu consultancy and copywriting.

@thegoodchinaset