The rise of carbs such as rice, pasta and cous cous has seen sales of potatoes decline by 20% in the last decade. In fact Bord Bia reports that sales of the spud could fall by as much as 40% in the next decade if the trend continues unchecked. The spud’s reputation has taken a hammering of late – it is deemed a little old fashioned, fattening and a hassle to cook.
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